Analytics Cookies

Google Analytics

These cookies allow us to anonymously collect information about how visitors to our website use our website.

They recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

We only use these cookies to improve how our website works.  We also anonymise IP addresses in our analytics so we cannot identify you.

By default, we tell Google not to store or use any cookies for Google Analytics until you accept them and we achieve this by using Google Consent Mode.

You can find out more information in the Google Privacy Policy and you can opt out of Google Analytics by visiting the Google Analytics Opt-out Page.

Google’s policy and cookie documents can be accessed below:

• Google Analytics Cookie Usage on Websites
• Security and privacy in Universal Analytics
• Types of Cookies Used by Google
• Google's overview of privacy and safeguarding data

Marketing and Targeting Cookies

Google Ads

Our website uses the Google Ads remarketing service to advertise on third party websites (including Google) to previous visitors to our site.

It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example not completing a performer profile.

This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.

Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our website.

We also use Google Ads Conversion tracking tags on our website to measure the effectiveness of our online advertising campaigns.

Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. We have no control over third party cookies.

By default, we tell Google not to store or use any cookies for Google Ads until you accept them and we achieve this by using Google Consent Mode.

You can opt out of the Google Marketing Platform's use of cookies by visiting the Google Ad personalisation opt-out page.

LinkedIn Insight

We use LinkedIn Insight to help us to optimise our marketing campaigns, provide you with relevant advertisements and to learn more about our audience.

Further information on the use of cookies can be found at the links below:

• Ads unsubscribe
• LinkedIn Cookie Table
• LinkedIn Cookie Policy

Facebook Pixel

We use Facebook Pixel to track user behaviour after a visitor has been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, however, it is stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads here.

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation.

Twitter Pixel

We use Twitter Pixel to help us to optimise our marketing campaigns, provide you with relevant advertisements and to learn more about our audience.

To find out more about how Twitter uses cookies, please see the link below:

• How we use cookies and similar technologies

Embedded Videos from YouTube

We embed videos from our YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click out of the embedded video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.

Find out more at YouTube's embedding videos information page.

Further Information

If you would like to find out more about cookies please visit www.aboutcookies.org.uk, which explains how cookies work and how you can manage their use.

You can also visit the trade body representing these advertising companies. Visit youronlinechoices.com for more information on how to opt out of third party tracking cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.

If you use different computers/mobile devices in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site and thus your experience of our website may be affected.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Find out how to manage cookies on popular browsers at the following links:

• Apple Safari
• Google Chrome
• Microsoft Edge
• Microsoft Internet Explorer
• Mozilla Firefox
• Opera

To find information relating to other browsers, visit the browser developer's website.